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Content Distribution is the New PR
Here’s a lesson I never forgot. When I departed journalism to become a PR consultant, I carved out a specialty at media relations. I excelled at getting the business media – Businessweek, Wall Street...
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3 Ways to Make Your Content Awesome
Here are three ways to think differently about brand content that can help you reach your audiences better. 1. Your content is only as good as its distribution You may have written the greatest e-book...
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5 Social Media Predictions for 2014
Happy 2014. I’m still disappointed that we don’t have flying cars and robot servants yet, but I’m hoping we make strides this year. I’m also hoping we get smarter about the environment and how to...
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The 3 Golden Rules for Creating Brand Content
Social media content only works if: It’s on brand It’s of interest to your customers It’s high-quality Otherwise why bother? Let’s look at these three golden rules more closely. 1. It’s on brand The...
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It’s the Distribution, Stupid
Create it and they will not come. They will not come by the boatload. I guarantee it. Posting digital content and thinking the legions will flock to it doesn’t happen anymore – if it ever did. That’s...
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Facebook is Broken, Editorial Standards Can Fix It
Why do people “like” Facebook? Simple: It’s the content. I use it to find content I like: articles, cartoons, and videos. All recommended by friends. I use it to debate, quip, and joke with friends. I...
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Content Distribution Starts at Zero
You’ve just developed a great piece of brand content: a video a blog post an infographic a survey How many people are going to see it? Without a content distribution strategy you should expect exactly...
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All Media is Paid
Can we stop pretending there are media categories called earned, owned and paid? They are ALL paid. And they always have been. Earned media is pitching stories and concepts to existing publishers and...
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3 Reasons Why Facebook Communities Are Dead
When Facebook started to pop and roll, brands got very excited about the prospect of creating online communities of customers, prospects and fans. The idea was a powerful one: cluster like-minded...
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